UX Case Study
Swap Skills
UX Case Study
Let’s Learn
Problem Statement
In today's world, effective skill exchange is hindered by the lack of qualified instructors and tailored educational content. A reliable platform is needed to facilitate skill sharing and foster collaboration, enhancing learning opportunities for individuals.
Objectives & Goals
Develop a user-friendly platform that enables effective sharing and acquisition of skills among users.
Implement a reputation system to foster trust and ensure users can find credible educators and peers based on authentic feedback.
Our Process
Discover
Define
Ideate
Design
Business Challenges
Attracting enough learners and educators to create a strong community.
Keeping users engaged and active on the platform over time.
Ensuring high-quality content and instructors are available.
Finding a sustainable way to generate revenue while offering free access.
Building and maintaining a reliable, scalable platform.
Product Users
Learners , Side Hustlers, Hobbyists ,and Educators
Quantitative Research
Observations
80%
Users reported that the application’s user-friendly interface made it easier for them to engage in skill-sharing and virtual learning sessions.
50%
Half of the users highlighted that the smart matching system effectively connected them with individuals who share similar learning interests.
30%
Participants mentioned difficulties in accessing advanced resources due to limited search functionalities.
90%
A majority of users appreciated the free access to educational materials and the seamless registration process.
60%
Users valued the ability to join specialized communities to enhance their learning experiences through collaboration.
Our research aimed to understand user behavior and preferences for a skill-sharing application. By conducting surveys, interviews, and analyzing usage data, we gathered quantitative insights to improve the platform’s functionality and user experience. Below are key observations and inferences derived from the study:
User Needs
Effective Skill Matching.
Access to High-Quality Resources.
Community Engagement.
Features & Functionalities
To resolve user needs
Community Forums and Groups
Virtual Learning Sessions
Smart Matching System
Product User Challenges
Difficulty in Finding Relevant Matches.
Limited Access to Advanced Resources.
Low Engagement in Communities.
Overwhelming User Interface.
Competitors Analysis
Udemy
Mahara
Coursera
Noon Academy
Skill share
Competitors Analysis
Ease of Registration/Subscription
Navigation Between Pages/Sections
Community Interaction
Search and Filter Functions
Educational Content
Flexibility in Content Customization
Task Analysis
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To Register a New Account
Number of Steps
Number of Steps
To Search for a Course or Skill
Number of Steps
To Enroll in a Course
Number of Steps
To Interact with the Educator or Learners
Number of Steps
To Submit a Course Evaluation
Number of Steps
For Account and Subscription Management
Site Map
My Certificates
and Progress
Courses I Deliver
Account
Settings
My Achievements
Contact us
Courses
My Courses
Certificates
Messages
and Notifications
Messages
Notifications
Search
All Courses
Home
User Flow (Model for One Scenario Only)
Login
Login
Done
Click
“Congratulations”
Click
“Rate Course”
About the course
screen
Rate screen
About the course
screen
START
Back to
reviews screen
Welcome screen
Login screen
Main screen
Choose Course
from the
most popular
courses
Login Success
Message screen
Create a new account
screen
Click
“start”
New
User?
no
yes
Click
“Enroll”
Click
“Done”
Unique Features
Intelligent Matching: Connects users with relevant educators and content based on interests and goals.
Reputation System: Allows users to rate and review educators, promoting trust within the community.
Free Resources: Offers a variety of educational materials at no cost, ensuring accessibility for all learners.
Ali Al Hussein
Engineering
About
23
Al Jubail
JIC
Student
User Persona
Sketches
Major Screens
Home Screen
Account
Daily
Learning Rate
Courses
view
Navigation bar
Course Detail
Share
Course Description
About
the course
Add to list
Enroll
Messages
Notifications
message view
Navigation bar
Thank You
For Watching
Maslow Pyramid
Esteem
Love Belonging
Safety
Physiological
Self-Actualization
Goals
Frustrations
Persona Story
Ali, a university student passionate about self-
improvement, is looking for a free, easy-to-use
platform to learn programming and share his
expertise with a community that shares his interests.
Acquire new skills to enhance career opportunities.
Gain educational experience by mentoring others.
Teach others programming to reinforce his own knowledge.
A free and user-friendly platform.
A reliable evaluation system for users
Access to diverse and immediate learning resources.
I want to learn new skills easily and help others at the
same time... but where can I find a platform that brings
all of this together?
Course Contents
screen
Certificate Screen
Onboarding 01
Onboarding 02
Login
Home
Course Detail
Course Content
Course Content
Made with Love ❤
My Courses
Mashael Almasad - Reem Tariq Sharif - Ohood Abdullah
Reviews
Rating
Message
Certificate
Rating
Search